Baby Buddy App for Breastfeeding and Behavior Change: Retrospective Study of the App Using the Behavior Change Wheel

نویسندگان

چکیده

Background Breastfeeding plays a major role in the health of mothers and babies has potential to positively shape an individual’s life both short long term. In United Kingdom (UK), although 81% women initiate breastfeeding, only 1% breastfeed exclusively 6 months as recommended by World Health Organization. UK, who are socially disadvantaged younger less likely at 8 weeks postpartum. One strategy that aims improve these statistics is Baby Buddy app, which been designed implemented UK charity Best Beginnings be universal intervention help reduce inequalities, including those breastfeeding. Objective This study aimed retrospectively examine development applying Behavior Change Wheel (BCW) framework understand how it might increase breastfeeding self-efficacy, knowledge, confidence. Methods Retrospective application BCW was completed after app developed embedded into maternity services. A three-stage process evaluation used triangulation methods formalized tools gain understanding mechanisms behaviors apps needed rates UK. First, we generated behavioral analysis mapping barriers enablers onto Capability, Opportunity, Motivation-Behavior (COM-B) system using documents provided Beginnings. Second, identified functions policy categories used. Third, linked with behavior change techniques content Techniques Taxonomy (BCTTv1). Results well-designed platform could behaviors. Findings from stage one showed had defined key requiring support demonstrated thorough context occurs, target actions two, address three, assessed for acceptability, practicability, effectiveness, affordability, safety, equity. Several assist decision making around (eg, information about consequences credible sources) possibly affect attitudes self-efficacy were identified. Of 39 videos 19 (49%) addressed physical capabilities related positive Conclusions Applying theoretical mobile possible results useful benefits inform future development. Future research should assess components most effective changing supporting

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ژورنال

عنوان ژورنال: Jmir mhealth and uhealth

سال: 2021

ISSN: ['2291-5222']

DOI: https://doi.org/10.2196/25668